Welcome to Well So Yeah, a weekly newsletter-blog written by me, Victoria McGinley. Here, I’m diving into the topics I’ve loved writing about for 15+ years: identity, creativity, style, design, art, pop culture, motherhood, and being a Millennial woman who’s growing up and growing old(er) in this wild world.
What to expect
Well So Yeah publishes weekly and features:
Artful (and art-full) moodboards
Deep dives into anything and everything, and
Souvenirs, a delightfully chaotic monthly roundup of things I'm reading, shopping, watching, listening to, or am otherwise excited about.
About Victoria
Some of you may remember me as the blogger behind vmac+cheese, a niche women’s lifestyle blog that published in earnest from 2008 to 2015, then went by the far less inventive Victoria McGinley Blog from 2015 to 2019 as my design studio grew. The pandemic made us all a little older and none the wiser; it also made me a mother, and a far less dedicated blogger. But like a moth to a flame, I just can’t quit you, Internet.
With this Substack, I hope to begin writing with regularity again, and to build the type of community who knows the real party is always in the comments. Let’s make this happen together, all with a few taps and the click of a button:
I’ve worked as a creative director, graphic and web designer, creative operations pro, and digital marketing strategist, along with a host of other jobs that make for very good cocktail party stories. But what I enjoy most is writing and making things. Well, so, yeah—here we are! Outside of Substack-ing and freelancing, I am at work on children’s picture books and a memoir.
I’m a mom to a daughter who is (increasingly, joyously) my Mini Me. I’m a Korean adoptee. I am married to my college sweetheart. I live in San Francisco, CA. No, it’s not as bad as the media says it is.
I would be humbled and honored if you opt to support my work. New posts will be paywalled two weeks after they go live, with select essays available for paid subscribers only.
If you’re new around here or simply aren’t up for the commitment, no worries: the vast majority of new posts will be available for fourteen days, so stop by on the reg and get while the getting is good.
All subscribers will receive posts directly to their Inbox. Or, check in on what you’ve missed at victoriamcginley.substack.com.
