Welcome!
Welcome to Well So Yeah, a weekly newsletter-blog written by me, Victoria McGinley. Here, I’m diving into the topics I’ve loved writing about for 15+ years: identity, creativity, pop culture (including the Internet and influencer culture), and being a Millennial woman who’s growing up and growing old(er) in this wild world.
What to expect
Well So Yeah publishes weekly and features long form personal essays, occasional poems, and Souvenirs, a delightfully chaotic roundup of things I'm reading, shopping, watching, listening to, or am otherwise excited about.
About Victoria
Some of you may remember me as the blogger behind vmac+cheese, a niche women’s lifestyle blog that published in earnest from 2008 to 2015, then went by the far less inventive Victoria McGinley Blog from 2015 to 2019 as my design studio grew. The pandemic made us all a little older and none the wiser; it also made me a mother, and a far less dedicated blogger. But like a moth to a flame, I just can’t quit you, Internet.
With this Substack, I hope to begin writing with regularity again, and to build the type of community who knows the real party is always in the comments. Let’s make this happen together, all with a few taps and the click of a button:
I’ve worked as a creative director, graphic and web designer, creative operations pro, and digital marketing strategist, along with a host of other jobs that make for very good cocktail party stories. But what I enjoy most is writing. Well, so, yeah—here we are! Outside of Substack-ing and freelancing, I am at work on children’s picture books and a memoir.
I’m a mom to a daughter who is (increasingly, joyously) my Mini Me. I’m a Korean adoptee. I am married to my college sweetheart. I live in San Francisco, CA. No, it’s not as bad as the media says it is.
Join the fun
Subscribers will receive new posts directly to their Inbox. Or, check in on what you’ve missed at victoriamcginley.substack.com.
All the goods on Well So Yeah are currently free. In the event that they’re not someday, you’ll know about it well in advance, trust me.
